What social media is:
Social media is a tool. It is a way to communicate and stay connected to people and businesses. What are the differences between old media and new media? Old media, such as television, newspaper advertising and radio are all one-directional.
New media, or social media, gives everyone the opportunity to get involved by giving feedback. With social media, we all have the ability to interact with what we see, hear and read. We have a voice and we can express our thoughts on a particular product or service. Our opinions actually have the chance to be heard if we choose to participate.